Dept of Homeland Security's New Mascot
USA Today [via]:
Starting next month, children in grades 4 though 8 and employers nationwide will be asked to help get families and companies better prepared to respond to a crisis.
In schools, on the Internet and in TV and radio ads, youngsters will be introduced to a new Homeland Security mascot: a dog (an American shepherd) that will be named in a contest. The campaign, using the dog and a set of Ad Council advertisements, will encourage families to develop an emergency plan and talk about where kids should go, who will pick them up and how they will make contact.
[Thanks Bry!] [19:11] [ ]
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